Marketing analytics is the study of data to evaluate the performance of a marketing activity. It is a common practice at most businesses. In fact, more than 80% of marketers say most of their decisions today are data driven. And It’s increasingly important for marketers to take advantage of analytics in order to stay competitive and get ahead in today’s business landscape.  So as a BBA student there is great need of understanding about what is marketing Analytics.

By understanding importance of scenario, the Department of Business Administration has organized a day workshop on “Marketing Analytics” for BBA students on 23-01-2023 at Cochin University of Science and Technology. The Resource Person for the session was Dr. Vinu Varghese, Assistant Professor, DDUKK Cochin university of Science and Technology.

 There was a great interaction between him and the students about the topic marketing Analytics. In this session, he delivered a talk about what is Marketing Analytics and how it is more important for the management aspirants. He gave more priority to various tools and techniques available for conducting marketing analytics. The workshop was ultimately a value creation for all the students. After this session they got a clear idea about the topics and its scopes in today’s business era. 30 students and 4 faculty members have attended the workshop. The programme was organized by Ms. Najiya A.A. (Faculty Coordinator).