In terms of the business aspect, the Market possesses massive career opportunities for young aspirants who wish to set up a career in the field of marketing. So the Department of Business Administration has conducted a seminar on the topic “Market Research and its career scope” on 20th December 2022 at the Annexe 20. The main aim of the session was to disseminate knowledge about Market research and various job opportunities available in the field of marketing.
Mr. Iqbal K I, Research Scholar, CUSAT was the resource person and he started his session by delivering a brief explanation about the concept “Market and purpose of conducting market Research”. He also explained the difference between the concepts, Market Research and Marketing Research. The resource person has introduced various techniques of Market Research and talked about how it helps the business organizations to improve their operations.
Later, he shared various job opportunities such as Market Analyst, Marketing consultants. Marketing forecasters, Marketing specialists, Research analysts etc. that BBA students can join after their graduation. 40 students have attended the session and it was planned by Ms. Deepthi Serene Jose.