As big data continues to grow, so does the demand for business analytics professionals. Business analytics is the process of transforming data into insights which to improve business decisions. Data management, data visualization, predictive modelling, data mining, forecasting simulation, and optimization are some of the tools used to create insights from data. By understanding the importance and career opportunities in Business Analytics, the Department of Business Administration has organized a one-day workshop on “Business Analytics and Intelligence” for BBA students on 12-01-2023 at the college seminar hall.

The Resource Person for the session was Dr. Nimitha Aboobacker, Assistant Professor, School of Management Studies Cochin University of Science and Technology. Dr. Nimitha is a reviewer and member of the editorial review board of international journals and an active trainer in giving training Business Analytics for students as well as professionals.

Dr. Nimitha has explained various dimensions of Business Analytics including data governance, exploratory data analysis, pattern recognition, problem solving, and solution deployment and also there was a great interaction between her and the students about the topic Artificial Intelligence. The workshop was ultimately a value creation for all the students.

A total of 60 students benefitted from the session. The programme was organized by Ms. Najiya A.A (Faculty Coordinator) and Fathima P A (Student coordinator).