Digital marketing is the process of advertising and selling products and services via the use of online marketing strategies such as social media marketing, search engine marketing, and email marketing. Employers need digital marketing specialists with a diverse skill set across sub-domains. This course is designed for those who want to understand and implement digital marketing tactics and technologies to improve their company’s performance, reputation, and relationships with existing and potential consumers.

By considering the need of our start up students, 3 days’ workshop on “Digital Marketing” was conducted from 30.01.2023 to 01.02.2023. A total of 80 students attended the certificate course. The resource person of the session was Mr.Jibin N CEO Infinio Technology Solutions. The topic hold great relevance in inculcating updated marketing skills among the start-up student community. The main aim to conduct the workshop on Digital Marketing was to train the students to attain updated marketing skills at the low cost.

The classes were taken in the college lab from 9.30 am to 4.00 pm. The training in Digital Marketing was so successful as it helped the students to promote their business and also to find out their own income using social platforms. The coordinators of the programme are Dr. Kala N. and Ms. Ashina Z.