Department of Economics and PTA, Al Ameen College jointly conducted an orientation programme for parents on 13th JULY 2022 at college Auditorium. The programme commenced with a warm welcome by Dr. Kala N. The Principal, Dr.Cini Kurian , addressed the gathering. In her speech, she laid stress on effectual communication between the teachers and the parents and also sought their support and suggestions so that the children could be provided the best for their overall development. Adv.TPM Ibrahim Khan , Member Al Ameen Educational Trust and former Additional Solicitor General in the Kerala High Court also pointed out the need for effective parenting in the changed era. Dr.Anil Muhammed, well known social Scientist and public speaker delivered the keynote address. He gave guidelines about effective parenting. He also suggested different measures to nurture a child with love and care to build a strong foundation for a glorious future. The parents need to be involved at every step so as to keep track of the progress their ward is making over the academic year. He emphasized the role of the parents in shaping their children especially in the crucial years of their growth. He urged all parents to deal their children from the heart ,not by brain alone . He motivated all the parents to spend quality time with their children and give constant encouragement and support to them. Dr.Shaniba MH ,Head of Department of Economics proposed vote of thanks.