The one-day session on artificial intelligence (AI) in media platforms was led by Mr. Sunil Prabhakar, an online media expert from Mathrubhoomi. Assistant Professor Viju PV  welcome the gathering.The session aimed to explore the role of AI in transforming and enhancing various aspects of media operations and content delivery.

Key Topics Covered:

  1. AI in Content Creation:Mr. Prabhakar delved into how AI is revolutionizing content creation processes in the media industry. He discussed automated content generation tools, natural language processing (NLP) algorithms, and the potential impact of AI on journalistic practices.
  2. AI-Powered Personalization The session highlighted the significance of AI-powered personalization in media platforms. Attendees learned about recommendation systems, user profiling, and how AI algorithms analyze user behavior to deliver personalized content experiences.
  3. Data Analytics and Insights:Mr. Prabhakar elaborated on the role of AI in data analytics for media organizations. He explained how AI techniques such as machine learning and predictive analytics can extract valuable insights from large datasets, enabling data-driven decision-making.
  4. Ethical Considerations: The ethical implications of AI in media were also discussed. Topics included bias in AI algorithms, data privacy concerns, and the need for responsible AI deployment in journalistic practices.

Interactive interactive Sessions:

The session featured interactive discussions and case studies, allowing participants to engage with real-world examples of AI implementation in media platforms. Attendees had the opportunity to ask questions and share insights, fostering a collaborative learning environment.

Key Takeaways:

  1. AI’s Impact on Journalism: Participants gained a deeper understanding of how AI technologies are reshaping traditional journalism practices, from content creation to audience engagement.
  2. Personalization and User Experience: The importance of AI-driven personalization in enhancing user experience and increasing audience engagement was emphasized.
  3. Data-driven Decision Making: The role of AI in providing data-driven insights for media organizations to make informed decisions was a key takeaway.
  4. Ethical AI Deployment: The session highlighted the need for ethical considerations and responsible AI deployment in media platforms to mitigate potential risks and ensure transparency.

         Overall, the one-day session provided valuable insights into the evolving landscape of AI in media platforms. Attendees gained practical knowledge and perspectives on leveraging AI technologies effectively while addressing ethical considerations in media operations. Assistant Professor Seethal George deliver the vote of thanks.Mr. Sunil Prabhakar’s expertise and engaging delivery made the session informative and impactful for all participants.